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SOLUTIONS / TELECOM

Keep the customers
who matter.

Churn, top-ups, plans, devices, customer value and the quality of acquisition. Understand who is leaving, who is ready for an upgrade and which campaigns bring the subscribers worth keeping.

ONDA phone in the city, an illustrative telecom brand
ONDA is a fictional brand used for illustration.
What matters

A subscriber’s value unfolds over months. Acquisition volume can hide low-value cohorts, and a generic retention offer can reach customers who were never leaving.

  • Churn and top-ups
  • Plans and devices
  • Customer value and acquisition quality
  • Regions and cross-sell

Questions you can ask

  • What is driving churn among high-value customers?
  • Who is a relevant audience for a plan upgrade?
  • Which acquisition campaigns bring higher-value subscribers?
  • Which customers respond to device versus plan offers?

Data that becomes useful

  • Subscription and plan
  • Top-ups and permitted usage
  • Commercial history
  • Campaigns and response

Churn or propensity scores are used only where a model has been built and validated for the operator.

An example conversation
You

Define an audience of eligible customers who have not upgraded.

Aura

I will use the eligibility rules and exclude recent upgrades and customers who cannot receive this communication. Review the criteria before preparing the audience.

Output Inclusion and exclusion logic

Illustrative conversation with a fictional brand. Not a transcript or a client result.

What the agents can do

  1. 01 / UnderstandNexus

    Investigate patterns behind churn, top-ups and upgrades.

  2. 02 / DefineAura

    Define retention or upgrade audiences with eligibility and exclusions.

  3. 03 / CreatePrism

    Write messages for each need: device, plan or coverage.

  4. 04 / ActivateRadian

    Prepare the contact plan and its review.

  5. 05 / LearnShared system

    Measure permanence, top-ups and conversion.

    ↺ Returns to Understand

How learning closes the loop

Retention is read over time, against a comparable group. The result updates who is considered at risk and which offer each need receives.

What is measured
  • Permanence
  • Top-ups
  • Upgrade conversion
  • Acquisition value by campaign
From a client project

+40% ROAS in a 90-day deployment

Telecom client in Mexico. Measured with a geo-holdout against control over 90 days, validated with the team that ran it. A result of one project, not a typical outcome.

Illustrative artifact
Same synthetic 30-day cohort: 24,000 eligible visits, 1,200 coverage requests and 360 installations.

Synthetic 30-day cohort.

Other industries
CPGRetailConvenience RetailTravel & MobilityFintech / Financial Services

Start with the customers you want to keep.

Explore where interest stops becoming action.

Explore with Nexus →