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04 · Activate · Radian

Put it
into the world.

Radian prepares activation: channel plan, creative mapping, timing and test design, ready for your team’s review. Measurement stays attached so the response comes back to the shared context.

Draft paid allocations: Google Ads 30 percent, Meta 35, TikTok 20, retail media 15, totaling 12,000 MXN. Owned costs excluded.
Guiding question
“Where do we put this to work?”
How it works

Pragmatic and operational. Radian turns the audience and the assets into a plan someone can review, with timing, channels and a way to measure it.

The problem it solves
Good work stalls between strategy and channels: audiences, assets and measurement travel separately and the test design is an afterthought.
What it produces
A channel plan ready for review: destinations, creative mapping, timing and a test with its control. Nothing goes live without your team’s approval.

What Radian can do.

  • Build the channel plan. Each destination’s role for the audience and the moment.
  • Prepare activation for review. Account access, eligibility, assets and spend limits checked first.
  • Design the test. Treatment, control and outcome agreed before delivery.
Example conversationConvenience retail · lunch offer
  1. You

    Prepare the lunch offer for this audience.

  2. Radian

    Here is the channel plan, creative mapping and test design. Review the audience and timing before activation.

  3. You

    Can we skip the holdout to reach everyone?

  4. Radian

    We can, but then we won’t know whether the offer changed anything. A 20% holdout keeps the result readable.

Why it holds: Channels follow each customer’s consent. The plan stays a draft until your team approves it.

OutputActivation plan · ready for review
ItemPlan
AudienceLunch-time visitors whose frequency dropped
ChannelsPush 11:30 · WhatsApp (opted in) 11:45
CreativeConcept B · two sizes
Test80% treatment · 20% holdout
StatusReady for review
Learn · the response returns to NexusLearn: basket, frequency and redemption return to Nexus.

Illustrative script with fictional data. It shows how the work feels; it is not a transcript or a product screenshot.

Try Radian in a simulation.

Interactive simulation · illustrative data · not a product screenshot

Build an activation plan for this audience.
Activate where the audience and the buying moment meet: paid discovery, plus consented email and WhatsApp. Keep one audience brief and one shared measurement plan.
RADIAN / VISUAL ANSWER

A coordinated next move.

12,000 MXN
ChannelRoleAllocation
Google AdsSearch intent3,600 MXN (30%)
MetaContextual creative4,200 MXN (35%)
TikTokDiscovery2,400 MXN (20%)
Retail mediaBuying moment1,800 MXN (15%)
EmailPermissioned return invitationOwned*
WhatsAppConversation / opt-inOwned*

Paid shares total 100%. *Owned delivery costs excluded. Holdout: 10% of eligible people, not 10% of spend.

Context: City explorers · creative A

Continue with Aura →

One example,
five stages.

A retailer asks why repeat purchases fell in the North region. The same question, region and period travel through every stage. Illustrative workflow; the numbers are not client results.

  1. 01 · UnderstandNexusRepeat purchases fell 11.8%, concentrated among customers whose last order was 35–60 days ago.
  2. 02 · DefineAura42,380 customers match. Prioritize frequent buyers with no purchase in 45+ days.
  3. 03 · CreatePrismThree retention concepts from your brand rules and product catalog.
  4. 04 · ActivateRadianMeta customer audience, push and email. 80% test, 20% holdout. Ready for review.
  5. 05 · LearnShared systemIllustrative result: 7.4% relative lift in repurchase rate versus holdout. Back to Understand.↺ Returns to Understand